Services

Strategic DTC Partnership

Direct-to-consumer wine is operating in a more demanding environment.

Customer acquisition is harder.
Margins are under pressure.
Forecasting feels less predictable.

In this climate, disciplined strategy matters more than activity.

Old Vine Marketing partners with established DTC teams on an ongoing retainer basis to provide structured thinking, financial clarity, and experienced strategic guidance.

Not to chase growth at any cost —
but to ensure your winery captures every viable opportunity and avoids preventable erosion.

Where The Work Begins

Every engagement starts with a comprehensive deep dive into your DTC ecosystem.

The purpose is not to critique.
It is perspective.

I examine:

  • Revenue composition and margin durability
  • Customer lifetime value and attrition exposure
  • Club architecture and pricing structure
  • Acquisition economics and capital efficiency
  • Measurement reliability across Commerce7, GA4, Meta, GTM, and related systems
  • Reporting cadence and executive alignment

From this work, we identify the few decisions that meaningfully strengthen performance.

Clarity replaces reaction.
Priorities replace noise.

Hands-On, Then Stronger Internal Capability

In the early stages, I work closely with DTC leadership to:

  • Strengthen forecasting confidence
  • Evaluate revenue assumptions
  • Improve campaign economics
  • Clarify attribution
  • Translate data into executive-ready insight

As clarity increases, the engagement evolves.

The goal is not dependency.
It is durable capability.

Designed For Established DTC Teams

This partnership is best suited for wineries generating $5M–$100M in DTC revenue that:

  • Are navigating increasing market selectivity
  • Have capable teams but limited strategic bandwidth
  • Want stronger financial clarity behind marketing decisions
  • Need experienced perspective without expanding permanent headcount

Engagements are structured as ongoing monthly retainers.