Resources
Research & Lookup Tools
As long-time winery executive and now an industry consultant, I’m more interested in your success than making a few bucks off research papers and tools. Each report includes real actionable steps that any winery can take in 90 days.
Why give it away? Because not every winery has the time to implement the changes that are required to move their business forward. That’s where my 26-years of experience comes into play.
I partner with wineries that want a holistic assessment of their DTC operations and a plan to protect or grow revenue. That’s what I do.
Contact me and let’s start a conversation!
Research
Winery Website Age Report
This report examines the content and visual vibe that winery websites project. I assign an age associated with the consumer winery websites are attracting. 87% of winery websites attract a consumer that is 46 or older (GenX + Boomer). Regional breakdowns and recommendations are included.
Winery GEO Readiness Report
This report examines how prepared winery websites are for AI search. I use a 100 point rubric to score how well winery websites can answer 23 common questions from Google’s People Also Ask. The industry sits at a score of 41%. Regional breakdowns and recommendations are included.
Winery Digital Marketing Readiness Report
This report examines the digital marketing capabilities of wineries through a very deep dive into their website, Google Tag Manager containers and DNS settings. I use a 100 point rubric to score winery’s digital marketing sophistication on a scale from Beginner to Capable. The industry sits at a score of 37% with only 28% in the Capable category.
Lookup Tools
Winery Website Age Lookup
The tool allows you to search nearly 500 wineries across 6 growing regions to see what signals your website is sending.
Winery GEO Readiness Lookup
This tool allows you to search nearly 500 wineries across 6 growing regions to understand how well your website is prepared for AI search.
Have Questions or Need Some Help?
Feel free to book a time here or submit this form and I’ll reach out to you. I’d love to hear what you are working on!